What are the main factors influencing migratory decision-making? What role do narratives play in potential migrants’ decisions? Are EU-funded information campaigns aiming to dissuade them from coming to Europe effective? This infographic offers a visual synthesis of the main conclusions of the BRIDGES Working Paper on The role of narratives in migratory decision-making in the case of the Gambia, which analyses the impact of EU-promoted messages on potential migrants’ decisions based on focus groups and in-depth interviews with 60 Gambian youngsters who think about migrating abroad.

This study is authored by Florian Trauner, Ilke Adam, Omar N. Cham and Hannah Sattlecker, from the Brussels Interdisciplinary Research Centre on Migration and Minorities of the Vrije Universiteit Brussel (VUB-BIRMM), as part of BRIDGES Work Package 6 research activities on the impact of narratives in potential migrants’ decisions in countries of origin and transit.

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